I am a technical marketing strategist recognized for my ability to translate technical needs into business solutions. My understanding of pressure-sensitive adhesives and their use in a wide variety of applications is complemented by strengths in strategic marketing, project management, new product development and key account management. I utilize these skills when working with clients to develop winning solutions to address customer needs and aspirations. I am available for consulting or contract work assignments.
My expertise is a result of over 20 years experience in the pressure-sensitive adhesive business. Most recently I was the Market Segment Director for Henkel Corporation's Pressure-Sensitive Adhesives business unit. Among my accomplishments were developing growth strategies for both technology portfolios and regional businesses, integration of two acquisition product portfolios including rebranding, positioning, and pricing. I also created business cases for new product development enabling a more targeted focus for growth.
I began my career as a research scientist and progressed through market-focused roles before identifying a passion for pressure sensitive adhesives.
I am also a well recognized speaker and author on the topic of pressure-sensitive adhesives providing insight into their application and use in a broad variety of end use applications. I have served on the Board of Directors of the Association of International Metallizers, Coaters and Laminators (AIMCAL) and the Tag and Label Manufacturers Institute (TLMI). I have chaired task forces and technical teams for both trade associations.
Currently I am also a contributing editor to Paper, Film and Foil Converter. You can follow my column, Sticking With It, by following the link below
Besides my work in adhesives, I also love to play golf and do craft projects. Both have helped me develop my network and leadership skills. I also enjoy mentoring which I used in my position as co-chair of Henkel's Bridgewater Networking Organization for Women's Professional Development Committee.